Have you caught any of our Neighbors, Not Numbers advertisements on national TV over the last couple of weeks? We know the ads are moving the needle — the spike in our online Pharmacy Locator analytics since our March 2 launch confirms that people are seeing them and they're searching for independent pharmacies near them. We've also heard about them from NCPA members like Bretton Walberg, with Walberg Family Pharmacies in Pennsylvania and Ohio. On LinkedIn, Walberg shared that his teacher and mentor sent him a photo he took of one of our TV spots, saying, "EXCELLENT advertisement" and how nice it is that only Walberg's pharmacies showed up when he searched for his ZIP code in the locator. (Our locator was specifically designed to feature NCPA members in its results, to help you attract new customers and make your membership work for you every day.) "Proud to be a member!" Walberg said.
We're moving over to digital advertising this week, so keep on keepin' an eye out for us.
You can download our Neighbors, Not Numbers materials here. NCPA members can also have us customize some of the videos to include their store's logo. Those who do not wish to participate in the digital media advertising portion of the campaign (where we're targeting people within a three-mile radius of your pharmacy and driving them to you via our pharmacy locator) can use this form to opt out.
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