Our "Neighbors, not Numbers" campaign, which we launched last month, is off to a roaring start. More than 50 million Americans saw our national television commercials, and traffic to the NCPA pharmacy locator spiked. We switched gears recently to the fully digital phase, featuring the same videos and digital display ads on streaming TV, social media, and the wider internet.
We're targeting customers near roughly 7,400 independent pharmacies. In the first three weeks of the digital phase, we served 3.5 million impressions, and traffic to the pharmacy locator is roughly double the normal volume. And guess what: we've cooked up a way you can join in and drive potential customers straight to your location.
NCPA members can head to the branding campaign's website here to personalize one of our video ads to include your branding at the end. The goal is to make people aware of independent pharmacy and drive them to our locator so they can find you. Not a member? Sign up here.
One interesting trend is that consumers are engaging with our content at higher rates than normal. For example, 98 percent of people who saw the videos on streaming TV watched until the end instead of clicking past the advertisement, which is what the vast majority of consumers do. Good stuff. Soon we'll be rolling out some new creative content, so stay tuned for that.
