Are you marketing more OTC products, vitamins and supplements, or wellness items, along with showcasing locally produced wares? Positioning yourself to encourage companion sales of OTC and other non-prescription products when patients come in to pick up their prescriptions? America's Pharmacist® would love to hear about what you are doing to maximize your front end.
The front end of a retail pharmacy is typically the first impression for customers. With ever-shrinking prescription margins and reimbursements, your front end may be more important than ever as a source of non-prescription revenue. Provide your name, pharmacy, contact info, and a brief description (with photos if possible) of your front end to [email protected].
NCPA
