Those who attended our Annual Convention in October heard first that we're cooking up a nationwide independent pharmacy branding campaign that will include videos, national cable TV buys, and geotargeted social media placed around NCPA member pharmacies. On social media this week, Jack Mozloom, our senior vice president of public affairs, takes us behind the scenes of a recent video shoot at a member's pharmacy in northern Virginia. Get a sneak peek — and follow us across platforms at @commpharmacy.
"Independent doesn't mean small. It means personal, nimble, and essential. Through this campaign, we'll show America that the independent pharmacy is the face of community health care — the trusted guide across uncharted territory," NCPA CEO Douglas Hoey said in New Orleans. We'll have more on the campaign soon, so stay tuned!
