Gamblers are Risk Averse Away from the Tables
October 2, 2003
In many ways, the typical casino gambler is more responsible financially than the average person, a new study says. They are also more prosperous, with a median household income of $50,716 vs. $42,228 for the population as a whole, 20 percent higher than the general population.
According to a survey of 2,000 Americans by Roper ASW for Harrah's, a casino operator, wagerers are relatively conservative with money at home, despite a penchant for taking risks:
- Some 61 percent say they always or almost always pay off their credit cards every month, compared with 52 percent of the general population.
- Some 50 percent are saving money in a retirement plan, compared to 40 percent of the general public.
Financial conservatism also marks gamblers' shopping habits: The typical player is a coupon clipper (56 percent, compared with 51 percent of the general population) and buys in bulk to save (47 percent vs. 35 percent).
Source: Gene Sloan, "When they leave casino, gamblers are prudent," USA Today, September 26, 2003; based on "Harrah's Survey of the American Casino Gambler 2002."
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