The Uninsured are Not Technology Slouches
November 24, 2003
Twenty-seven percent of non-elderly Americans without health insurance are actively seeking coverage, and they are turning to technology and the Internet at increasing rates, according to a study by Forrester Research.
Despite their economic and physical hardships, the uninsured are getting broadband connections, going online, purchasing online and becoming increasingly comfortable with mobile phones and home PCs at faster rates than the general population.
Forty-four percent of uninsured consumers who plan to apply for health insurance in the next year say they will research or apply for it online. This group of consumers is defined by four characteristics:
- They have annual household incomes of more than $25,000 but may have recently undergone a decline in their financial status.
- They try to stay fit and are concerned about their health.
- They have an aversion to financial risk and are concerned about their financial future.
- Sixty-two percent go online more than once a month.
They are also more likely to incorporate technology into their daily lives than uninsured consumers who are not pursuing coverage.
Source: Bradford Holmes and Lynne Bishop, "Uninsured Consumers' Technology Use and Attitudes," Medical Benefits, November 15, 2003.
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