NCPA - National Center for Policy Analysis

Ads on School Buses Bring in Revenue for States

March 17, 2011

The look of school buses hasn't changed much over the years, but as states scramble for revenue sources, a growing number are adding something new -- advertising for such clients as banks, real estate and insurance agents, says USA Today.

  • New Jersey's Gov. Chris Christie signed legislation in January making his state the sixth to allow advertising on school buses.
  • Arizona, Colorado, New Mexico, Tennessee and Texas also permit ads.
  • Lawmakers in at least five other states -- Florida, Kentucky, Oklahoma, Utah and Washington -- are considering the idea.

Advertising in public school districts has existed for years at school gyms and athletic fields, says New Jersey School Boards Association spokesman Michael Yaple.  School buses offer the visibility of daily trips throughout a community -- along with the associated sensitivity of the commercial influence on young children, says Michael Beauchamp, president of Alpha Media, which manages advertising on 3,000 school buses in Texas and Arizona.

Beauchamp says advertising on 100 buses will, on average, generate $500,000 over four years.

Source: Rob Jennings, "The Ads on the Bus Go Round and Round," USA Today, March 16, 2011.

For text:

http://www.usatoday.com/printedition/news/20110316/schoolbusads16_st.art.htm

 

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