NCPA - National Center for Policy Analysis

Worldwide Ad Ban on Unhealthy Food Proposed

January 28, 2011

Late last week the World Health Organization (WHO) announced it has been working to facilitate a worldwide ban on ads for foods high in sugar, fat and salt intended for children, reports the American Council on Science and Health (ACSH).

  • Reuters says that the WHO has already persuaded Coca-Cola, Mexico's Grupo Bimbo, General Mills, Kellogg, Kraft, McDonald's, Mars, Nestle, Pepsico, Unilever and the World Federation of Advertisers to sign a code of conduct in which they promise not to market their "unhealthy" items to children younger than age 12.
  • The WHO notes that of the 42 million obese children around the world, 35 million are in less-developed countries.

"This type of regulation is troubling in as much as it is leading to a dichotomy of so-called 'good food' and 'bad food' in which a handful of experts are deemed qualified to tell us which is which," says ACSH's Dr. Elizabeth Whelan.

Source: "WHO Proposes World 'Junk Food' Ad Ban," American Council on Science and Health, January 24, 2011.

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