WHAT HAPPENED TO THE AIRLINE INDUSTRY?
March 23, 2009
The U.S. airline industry went through tremendous turmoil in the beginning of this decade. There were four major bankruptcies and two major mergers, with all legacy carriers -- American, United, Delta, US Airways, Continental, and Northwest -- reporting a large reduction in profits.
In "Tracing the Woes: an Empirical Analysis of the Airline Industry," Steven Berry and Panle Jia present a structural model of the industry and estimate the impact of changes in demand and supply on its profitability. They find that in 2006 as compared with the late 1990s:
- Air-travel demand was 8 percent more price-sensitive.
- Passengers displayed a strong preference for direct flights.
- Changes in airlines' marginal costs significantly favored direct flights.
- They conclude that along with the expansion of low cost carriers, these factors explain more than 80 percent of the decrease in legacy carriers' variable profits.
- Changes in passenger demand accounted for almost half of the 80 percent decline in profits.
- By 2006, delays and full flights had made passengers so averse to connecting flights that adding a layover to a route could reduce the number of passengers on it by almost four-fifths.
- As a result, the average fare for connecting flights dropped by an estimated 12 percent, while the average fare for direct flights fell by only 4 percent.
- During this period, the average airline fare decreased from $493 to $451, or 8.5 percent, in 2006 dollars.
The low cost carriers, airlines providing direct flights to a restricted number of cities, increased their share of the U.S. domestic market from 22.6 percent in 1999 to 32.9 percent in 2006. The legacy carriers responded by shifting capacity to the more lucrative international markets and by using smaller regional jets to provide direct flights that better matched aircraft and market size.
Source: Linda Gorman, "What Happened to the Airline Industry?" NBER Digest, March 2009; based upon: Steven Berry and Panle Jia, "Tracing the Woes: An Empirical analysis of the Airline Industry," National Bureau of Economic Research, Working Paper No. 14503, November 2008.
For working paper:
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