The Right Stuff: America's Move to Mass Customization
Notes
- Meredith Walker provided important research assistance throughout the course of preparing this paper. Thanks also go to Maria Coello, Gallin Fortunov, Charlene Howell, Sergei Polevikov and Stephen Stout.
- Authors' estimates based on industry sources.
- The evolution of variety at Ford is based on information from the Ford Motor Co. website http://www2.ford.com
- Bill Gates, The Road Ahead (New York: Viking, 1995), p. 188.
- See Michael Dell, Direct from Dell (New York: HarperBusiness, 1999).
- Telephone interview with company representative.
- Telephone interview with company representative.
- See CDuctive website http://www.cductive.com
- See NewsEdge Corp. website at http://www.newsedge.com
- See website at http://www.broadcast.com
- See Affymetrix, Inc., website at http://www.affymetrix.com
- See Acumin website at http://www.acumins.com
- "Toffler: Change or Else," Inc. magazine, May 1, 1998, p. 23.
- Amazon.com website at http://www.amazon.com
- See Motorola, Inc. website at http://www.mot.com/
