The Right Stuff: America's Move to Mass Customization

Policy Reports | Economy

No. 225
Tuesday, June 01, 1999
by W. Michael Cox & Richard Alm

Seletected References

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Dell, Michael, Direct from Dell (New York: HarperBusiness, 1999).

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Gilmore, James H., and B. Joseph Pine II, "The Four Faces of Customization," >Harvard Business Review, January-February 1997, pp. 91-101.

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Greenspan, Alan, "Is There a New Economy?" remarks at the Haas Annual Business Faculty Research Dialogue, University of California at Berkeley, Sept. 4, 1998.

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Krugman, Paul, "Scale Economies, Product Differentiation and the Pattern of Trade," Journal of Political Economy, December 1980, pp. 950-59.

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Pine, B. Joseph II, Mass Customization: The New Frontier in Business Competition (Boston: Harvard Business School Press, 1993).

Schonfeld, Erick, "The Customized, Digitized, Have-It-Your Way Economy," Fortune, Sept. 28, 1998, pp. 114-21.

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Solow, Robert M., "We'd Better Watch Out," New York Times, July 12, 1987, p. 36.

Toffler, Alvin, The Third Wave (New York: Bantam Books, 1980).

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