NCPA to Unveil Launch of Non-Partisan Educational Advertising Drive on Social Security


WASHINGTON, D.C. - The National Center for Policy Analysis (NCPA SM) will unveil a national educational advertising initiative at a news conference Wednesday, Sept. 27, at the National Press Club. With the initiative - a first for an American think tank - the NCPA seeks to help shape the public debate on Social Security during this crucial period of public attention to politics and public policy.

The media-based initiative is the latest in the NCPA's continuing effort to educate opinion leaders and the general public about Social Security issues. The initial step of the initiative, ads focusing on the think tank's Social Security calculator - http://www.mysocialsecurity.org -- leads Americans to a tool created to educate average citizens about how they would personally benefit if given choice and control over their retirement security. NCPA will announce the release of a series of cutting-edge research publications on Social Security set to follow the media launch.

WHO: National Center For Policy Analysis, John C. Goodman, NCPA President; Ben Goddard, Goddard Claussen; Bill Mcinturff, Public Opinion Strategies

WHAT: News Conference To Launch National Advertising Initiative On Social Security

WHEN: Wednesday, September 27, 2000, 9:30 AM EDT

WHERE: Holeman Lounge, National Press Club, Washington, D.C.

NCPA President John C. Goodman will give a presentation on the background and evolution of this groundbreaking educational initiative, which includes both the calculator and the ads. After the ads are unveiled, Goodman will be available to answer questions. In addition, Ben Goddard of Goddard Claussen, who produced the ads, and Bill McInturff of Public Opinion Strategies, who assisted in their development, will be on hand to answer any additional questions on their content and public attitudes towards reform.