America's Pollster, “Focus Group Czar” Frank Luntz

Speaking In Dallas -- To Define "What Americans Really Want"


DALLAS, TX  (October 30, 2009) - One of the most honored communication professionals in America today will discuss his latest research findings from a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more.  Luntz has just published the results in his latest book, What Americans Really Want... Really and is the featured speaker at the next Hatton W. Sumners Distinguished Lecture Series luncheon sponsored by the National Center for Policy Analysis (NCPA).  Media are invited to the event.

Frank Luntz is the go-to consultant for many Fortune 100 companies including General Motors, Federal Express, Disney, American Express, AT&T, Microsoft, and McDonalds.  From FOX, PBS, & the BBC to The Wall Street Journal and Newsweek, more media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster. His recurring segments on MSNBC/CNBC, 100 Days, 1000 Voices, won the coveted Emmy Award in 2001. 7

WHO:  Frank Luntz, author, political consultant and pollster  
WHAT: National Center for Policy Analysis' Hatton W. Sumners Distinguished Lecture Series Luncheon 
WHEN: 12:00 PM Monday, November 2, 2009  
WHERE: The Pavilion at Belo Mansion, 2101 Ross Ave, Dallas, TX  

The National Center for Policy Analysis (NCPA) is a nonprofit, nonpartisan public policy research organization established to develop alternatives to government regulation by relying on the private sector. The NCPA's "Free Our Health Care Now" petition for free-market health care reform now has more than 1.3 million signatures with more coming daily, making it the largest policy petition ever presented to Congress.